Henry Lancaster III

Led redesign of key e-commerce flows with a focus on funnel optimization, achieved through A/B testing and experiment-led iteration. Partnered with stakeholder groups to deliver customer centered experiences, shaping and defining multichannel product vision.

Led stakeholder workshops to determine product requirements with Product and Engineering teams and structured project deliverables to meet business goals.

Gained experience in product strategy, utilizing user research and live usage metrics to identify pain points and prioritize features most valuable to users. Articulated design team vision and acted as an advocate for customers at every stage of the design process. Delivered streamlined, focused product experiences while ensuring consistency with existing design and brand systems.

Led visual redesign of the Android platform native American Express app. Collaborated closely with Product and Engineering teams to test, prioritize and launch features across multiple releases.

Validated designs with qualitative and quantitative user feedback, defining success metrics and making adjustments based on results.

Managed style guide, designed interactions and animations, and established Visual QA process in collaboration with the Engineering team.

Led visual design of Bandsintown Android app, integrating Android OS native interaction patterns. Created marketing landing pages and designed the first ticket purchase flow for the Bandsintown app, integrating 3rd party APIs.