Henry Lancaster III

Led redesign of key shopping flows with a focus on conversion rate. Partnered with stakeholder groups to deliver customer centered experiences, shaping and defining multichannel product vision.

Led stakeholder workshops to determine product requirements with Product and Engineering teams and structured project deliverables to meet business goals.

Gained experience in product strategy, utilizing user research to identify pain points and prioritize features most valuable to users. Articulated design team vision and acted as an advocate for customers at every stage of the design process. Delivered streamlined, focused product experiences while ensuring consistency with existing design and brand systems.

Led visual redesign of the Android platform native American Express app. Collaborated closely with Product and Engineering teams to test, prioritize and launch features across multiple releases in an Agile environment. Delivered design that brought clarity to complex information sets.

Managed style guide, delivered interaction concepts and participated in organizing and responding to user testing feedback. Established Visual QA process in tight collaboration with the Engineering team.